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  • Randall Fisher

Applelypse Now: The iPhone 5 Delay and the Need for Dedicated Product Release

What if Apple’s iPhone 5 release were delayed?

Would the mobs of desperate, Android-addled tech-junkies outside the Apple stores turn suburban strip malls into Paris circa 1792?


In retrospect, it was probably a bad day to release the iGuillotine app.



Bloodthirsty revolution? There’s an app for that.


Would Apple’s stock plummet and single-handedly precipitate the Great Recession, Episode II: Attack of the Phones? Would the governments of the world, in their shell-shocked ennui, remember to lock up their nuclear garages before going to bed? Most importantly: Would the Orioles’ starting pitching be able to focus and propel them through the flames of the irrelevant world and into the playoffs for first time since ‘97?

I guess we’ll find out.

The release of the iPhone 5, Apple’s latest contribution to the attention-deficient world of technoaddiction, appears delayed by a week for delivery customers who were unable to place a preorder before Apple’s considerable supply was dwarfed by the staggering demand.  If you’re one of those jonesing buyers who failed to order in time, either show up in person at a retailer next Friday, September  21st or start scratching a tally into your wall to count down your remaining days in the smartphone wilderness, from which you’ll be delivered a week later on the 28th.

Now, some claiming to be “reasonable” or “sane” may argue that this end-of-days scenario is unlikely to unfold. In response, I direct you to YouTube clips of WalMart turning into Lord of the Flies on Black Friday, and I remind you that I am a lawyer so my word is law (that’s how that works, right?). However, it is theoretically possible that the Applelypse has not come upon us just yet – after all, it’s three months early by the Mayan calendar.

And no, I suppose the world didn’t actually end the last time I predicted it – when GoDaddy tanked on us earlier this week, sabotaging our own release schedule for the blog. We survived but, in all seriousness, how long could we if that became a habit?

Our blog, like Apple’s iPhone 5 and the product of any other business, must consistently be made available to the public on the utterly arbitrary schedule to which we have committed: Tuesdays and Fridays. Why? Because when you offer a service, you simply cannot disappoint the people who depend upon it. (Okay, I doubt anybody depends on our blog, but the principle stands).

In the first place, as a person your parents raised you to keep the commitments you make, and in the second, as a business you simply cannot afford not to – not in a world with the attention span of a caffeinated chihuahua. Unless you stay regular, you will be forgotten amidst the apps and the Apple cores.

People need normalcy, consistency; and even something as insignificant as a business and estate planning law blog can become part of a routine that someone depends upon. And if my humble product can occupy that place in their day twice per week, I know yours can too.

As long as it shows up on time.

As always, good luck and good hunting.

_____________________________

If you’re interested in discussing business law, asset protection, or the Baltimore Orioles, find out how to get in touch with us at:  TheFisherLawOffice.com. You can also contact us at Facebook.com/FisherLawOffice, on Twitter @thefisherlawoffice, or at LinkedIn.com/in/FisherLawOffice. If you come here just because we sometimes incorporate kittens into the blog, you’d best consult the Arts and Cats Movement. Click image(s) for source.

#business #Apocalypse #FrenchRevolution #iRevolution #Apple #commitment #iPhone5releasedate #productrelease #iGuillotine #app #iPhone5

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